Overview
Conducted in-depth user research through observations, surveys, and interviews to map Home Depot customers' shopping journey. Secured cross-functional stakeholder buy-in to enhance paint product selection and educational resources, aligning product direction with user needs.
My Role
As a UX Designer, I led comprehensive user research efforts, conducting and synthesizing 100+ survey responses, and user interviews to understand the customer journey in detail. I collaborated closely with cross-functional teams to translate research insights into actionable product strategies.
An in-depth case study of this app is unavailable to protect the confidentiality of the project.
