Overview
In response to a pressing question posed by our clients – "How might we empower Americans to better prepare for retirement?" – we've taken on the challenge to address a critical national issue. Current Census data reveals that a staggering 55% of Americans are falling behind on retirement savings, marking a genuine crisis that demands attention.
Re:magine, our innovative online planning tool designed to tackle this crisis head-on. Focused on Older Millennials and Gen X, Re:magine serves as a powerful resource, encouraging users to set and track personalized retirement goals, assess their readiness, and explore diverse investment options. Our mission is to empower users to envision and achieve their own definition of a successful retirement, transforming the way individuals approach and plan for this crucial phase of life.
My Role
As Design Lead, I partnered with another lead to drive ideation, address user needs, and refine screens/flows post-testing. I co-created the visual style guide, design system components, and 2D illustrations.
An in-depth case study of this app is unavailable to protect the confidentiality of the project.
